Shelf Ready Solutions for Growing Food Brands

At Multicultural Emerging Brands, we believe the future of food and beverage is global, inclusive, and driven by bold innovation. As a food brokerage, we specialize in connecting dynamic brands from around the globe with retailers and consumers in the United States.

We proudly champion multicultural and emerging brands, helping them break into new markets, navigate complex retail landscapes, and build lasting connections with diverse shoppers. From heritage family-owned recipes to cutting-edge culinary start-ups, we serve as the bridge between visionary makers and the shelves and homes of consumers everywhere.

Our Services

    • Present the brand’s products to grocery chains, supermarkets, club stores, and other retail buyers.

    • Negotiate new item placements, shelf space, and promotions.

    • Maintain ongoing relationships with retail category managers.

    • Manage day-to-day communications with key retail accounts.

    • Handle new item paperwork, pricing updates, and retailer compliance requirements.

    • Monitor sales performance and help resolve issues (e.g., out-of-stocks, incorrect listings).

    • Ensure products are on shelves and correctly priced.

    • Coordinate in-store merchandising, such as building displays or stocking shelves.

    • Check for planogram compliance and gather store-level feedback or photos.

    • Help brands plan and execute promotional calendars.

    • Work with retailers to secure advertising, couponing, or TPR (temporary price reduction) opportunities.

    • Support demos or sampling programs, either directly or through third-party partners.

    • Provide insight into competitive activity, pricing trends, and category performance.

    • Share feedback from buyers and store-level personnel.

    • Generate sales reports, forecasts, and data analysis if provided access to POS systems or syndicated data.

    • Work with distributors (e.g., UNFI, KeHE) to ensure products are ordered, stocked, and flowing through the supply chain.

    • Help resolve issues with purchase orders, deliveries, or billing.

Combining deep retail relationships, cultural insight, and a passion for authentic storytelling, we help brands not only succeed but truly resonate.

Mission Statement

To empower multicultural and emerging brands from around the world to thrive in the United States by delivering exceptional sales expertise, authentic market positioning, and meaningful retail connections — turning unique stories into shared experiences.